Why does Longstaffe gallery print with two types of canvas?
Its not a completely straight forward answer however we will set out the core details below. Obviously being from a photographic background working for clients such as OK magazine, Hello magazine, Marriott, Santander and BBC, image quality is the number one objective, in photography terms this is measured be sharpness and vivid colours but skin colour and tone needs the widest colour range.
Then there is contrast and this needs to be clean, to achieve great contrast with smooth tones, its essential to have a photographic black in and two lighter blacks, this means that other colours don’t need to be used to lighten the black.
Then there is price and so the trade off begins, so to maximise the best image print qualities but keep the cost down, Longstaffe gallery use a 220 GSM canvas with one coat of UV varnish.
220 GSM Canvas for all purpose high quality printing.
For the maximum colour space and dynamic range with full ink loading, Longstaffe gallery print their archive quality range on a cotton based 440 GSM Canvas with two coats of UV and Anti Scratch protection.
440 gsm Canvas for the highest grade of canvas printing that’s fully protected.
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